Expertise
Brand & Visual Identity
A brand people can see and remember
An identity is much more than a logo. It's the whole system of shapes, colours, type and assets that makes you recognisable everywhere, built on strategy so every choice has a reason.
Approach
I design identity systems that stay consistent across every touchpoint, from a business card to a building facade. Each project starts from the strategy, so the visuals aren't a matter of taste but a translation of who you are and where you're going.
The result is a set of distinctive brand assets your customers will remember and guidelines your team will actually open. For clients who want to go further, I build interactive web brand manuals that are always up to date.
Disciplines
A new logo, or a careful update of the one you have, that works from a favicon to a billboard.
Colours, typography, patterns, grids and image style combined into one flexible system.
When the brand calls for it, a custom typeface or lettering that nobody else can use.
Characters, patterns and signature elements that make you recognisable even without the logo.
Clear rules and ready-to-use templates so your brand looks right in every hand.
Your guidelines as a living website, easy to share with partners and always up to date.
Related projects
Frequently asked questions
Absolutely. If your logo still carries value, we refresh it and build a stronger system around it instead of starting from zero.
All final files for print and digital, including vector logos, colour profiles and templates, plus guidelines that explain how to use them.
I always tell you which fonts are used and where to license them. Commercial font licences are bought in your company's name, so you own them.